This was a group project for an Advertising & Public Relations course. Our team selected a local company, the RP Funding Center based in Lakeland, FL, and created a hypothetical advertising campaign for them. As Lead Designer, I worked with my peers to decide on a campaign direction and execute it.
We were given certain photos to use for education purposes (hence the resolution), and we were tasked to make a campaign that worked with the materials we were handed. My teammates and I additionally created a plan book containing an analysis of the RP Funding Center, the basis of our campaign, how we would measure our success, and other statistics about the company and how our campaign would improve its weaknesses and highlight its strengths.
