I successfully marketed a student-run start-up by implementing unique strategies, including securing coverage in high-profile newsletters like theSkimm, which boasts 12 million readers across platforms. This outreach resulted in over 1,000 new members, contributing significantly to the early success of the organization. Additionally, I managed a team and collaborated with them to consistently engage our audience, generating 10-25 comments per post and fostering a strong online presence. I also worked as an online Art Instructor for this organization before volunteering as its first Director of Graphic Design where I lead a team of five student graphic designers.
Examples of Instagram caption copywriting, comment engagement, and an excerpt from theSkimm that gave this organization 85% of its clients during the COVID-19 pandemic.
