During seasonal campaigns, I assist the National Society of High School Scholars (NSHSS) with social media public relations. My responsibilities include surveying social media platforms like Instagram, Facebook, TikTok, Reddit, YouTube, and more. I act as a liaison between the NSHSS and its audience, writing and speaking in brand voice while instilling my own authenticity. Occasionally, I have the opportunity to perform social media takeovers where I post stories on their account with 34.2k followers as well as on their Snapchat. Additionally, I log my online interactions, attend group meetings, and regularly update my supervisor and team. This job requires a high degree of emotional intelligence due to interacting with such a wide audience.
Example of an Excel schedule where my team logs our positive and negative social media interactions.
An example of a typical positive interaction on Facebook. I interact with students and parents, answering questions and speaking in brand voice with my own touch of authenticity.