My team project for the Brief Cases 2024 competition received Bronze in our project's category (Mental Health - Building Resilience), placing in the top 3 winners out of 1,000 entries from universities mainly based in the UK.
This campaign included ideation, copywriting, working with brand standards, and more. Along with creating this campaign using marketing and advertising principles, I also used my graphic design skills to create mockups (digital and physical) to represent our campaign, including a brochure and direct mailer. I also oversaw the creation of a TV spot, radio ad, and magazine ad.
An industry panel said this about the winners:
-"Really well thought-out campaigns with commercial viability, each focused on a defined market."
-"...would like to see these in production"
This campaign included ideation, copywriting, working with brand standards, and more. Along with creating this campaign using marketing and advertising principles, I also used my graphic design skills to create mockups (digital and physical) to represent our campaign, including a brochure and direct mailer. I also oversaw the creation of a TV spot, radio ad, and magazine ad.
An industry panel said this about the winners:
-"Really well thought-out campaigns with commercial viability, each focused on a defined market."
-"...would like to see these in production"
Mockups & Design Defenses
Excerpts from Strategy Book
